Entrepreneurial Coach, Author, and Professional Speaker
VP Marketing Webtech Wireless
  • Repositioned Webtech Wireless as a high value provider of GPS and Automatic Vehicle Location (AVL) solutions to help drive sales efforts
  • Led company-wide initiatives to engage with customers demonstrating telematic thought leadership through traditional and new media channels in transportation, fleet, logistics, public works, and government markets
  • Collaborated, documented, and launched a process-driven and measurable sales process based on industry best practices to all senior leadership and account managers
Director Marketing and Sales
M.B. Foster Associates
  • Managed hundreds of accounts throughout the Western US and Western Canada
  • Identified prospects and presented proposals for multi-million dollar service contracts
  • Repositioned MB Foster as a key supplier of critical IT services to C-level executives
VP Sales and Marketing
eOptimize Enterprise Scheduling Inc.
  • Worked closely with Fortune 500 customers to automate the scheduling of hundreds of highly skilled workers
  • Managed key accounts from initial contact through to production installation of a highly complex software application
  • Oversaw corporate re-positioning and increased average selling price to six digits
Executive Advisor to Technology Companies
  • Director and Advisor for emerging technology companies, guiding business planning, strategic marketing, product development, including international patent applications, and implementation of performance metrics
  • Achievement of significant results for these companies, including: doubling of monthly recurring revenue, doubling of total revenue, doubling of users, and contracts with large US and global customers
  • Reviewed and analyzed over three hundred early stage investment presentations
  • Market research and detailed analysis for a major North American broadband service provider
  • Two years as a Director of AceTech, the organization of BC technology industry CEOs, creating new strategic initiatives
  • Part of a pioneering group from the US and Canada working to formalize and structure the growing angel investment sector based on best practices
President and Chief Technology Officer,
Robelle Solutions Technology, Inc.
  • President, CTO and a major shareholder of Robelle Solutions Technology
  • Increased annual revenues and profitably every year during tenure
  • Built up and maintained global customer base of over 3,000 leading international corporations, including 15% of Fortune 500 companies
  • Fostered long-term relationship with key technology partner Hewlett-Packard for over 20 years
  • Doubled number of employees; average employee retention of eight years
  • Took three major product lines to market, generating multi-million-dollar sales and service revenues
  • Responsible for R&D, key architectural decisions and corporate software engineering practices
  • Consistent annual release for 15 years of several new-version mission-critical software products, with multiple components and significantly increased functionality, to worldwide customer base
  • Oversaw corporate name change and successful market re-positioning in response to market changes
  • Developed and implemented substantially increased pricing structure for the first time in a decade
  • Maintained global corporate presence in industry and oversaw international distributor network
Robelle Labs Ltd.
  • President and a major shareholder of Robelle Consulting Ltd.'s R&D subsidiary while concurrently handling marketing functions and technical consulting for parent company
  • Grew R&D division annual revenue by 350%
  • Increased shareholder value by 1500%
  • Responsible for all employees and administration
  • Senior architect and marketer of leading-edge software that became a performance standard in its market
  • Managed over one million lines of source code
  • Managed international software engineering team
  • Senior project management, from design through release
  • Developed and managed software for multiple platforms
Senior Technology Consultant
  • Commercialized two university projects within one year of graduation
  • Consulted to major BC companies including Bentall Group and MacMillan Bloedel (now Weyerhauser)
Industry Presentations
  • Guest speaker and presenter at numerous international technical conferences in North America, Europe, Australia, New Zealand, Taiwan, Singapore, and Hong Kong, including:
    • HP World
    • HPCUA, (HP User Assn., U.K.)
    • European HP Users Conferences
    • Regional HP User Group Meetings
  • Leader and keynote speaker at international distributor meetings

For a complete listing of publications, please click here.

Professional Advisory Roles and Associations
  • Past Director, Acetech, the organization of BC technology industry CEOs focussed on specialized technology and management issues
  • A professional advisor to the Commercial Systems Division (CSY) of Hewlett-Packard (responsible for the mission-critical 3000 business platform) for over a decade
  • Member, Association of Computing Machinery since 1980, the world's first educational and scientific computing society providing authoritative publications, pioneering conferences, and leadership
  • In 1989, founded the Greer Family Scholarship in Computer Science at the University of British Columbia; funding provided annually through to present
  • Featured Alumni, UBC Department of Computer Science
Community Participation
  • Leader of the Way, United Way Campaign
  • Member, Royal Vancouver Yacht Club since 1979
Educational Background
  • B.Sc. in Computer Science from the University of British Columbia
  • Extensive and ongoing professional development for two decades in software engineering, marketing, management and leadership, including ACM Sigsoft, Oracle Open World, SAP Open World and DMA
  • Extensive professional publications