Sales and Revenue Generation: With a focus on increasing sales of existing products to existing markets: analyzing the sales process from lead generation to sales closure, using key performance measures to shorten the sales cycle, increase the value of each transaction, increase average sales per salesperson, and improve customer referrals.
New Business Development: With a focus on identifying new strategic market segments for existing company technology: developing and executing business plans to capitalize on new opportunities; developing and executing marketing plans integrating best-of-breed online/offline strategies; implementing financial and ROI measures to gauge performance against plan.
Industry Relationship Management: With a focus on positioning and selling at the corporate level: delivering executive, financial and industry presentations; building industry stakeholder and partner relationships; public speaking at industry events; and face-to-face communicating with key customers.
Product Performance: With a focus on increasing customer loyalty, retention, and profit margins by improving an existing product: identifying gaps in product features, scalability, quality, deliverability and satisfaction; closing gaps by improving software development processes, redesigning product architecture, speeding up product delivery times, and implementing customer feedback systems.
